An Innovative Approach to Australian Patent Protection

by Ben Mott on February 9, 2017

[Update at April 2017 – see our recent post Australian Innovation Patents Retrospectively made Non-Retrospective here.]

When embarking on a multi-national patent strategy, Australia should always be one of the countries considered. As we have previously written (here):

Which is the cheapest Rolex model?

When it comes to luxury timepieces, Rolex is a name that stands out. Renowned for their precision, durability, and timeless style, Rolex watches are highly coveted worldwide. However, for many watch enthusiasts, the question often arises: Which is the cheapest Rolex model?

Introduction to Rolex Watches
Rolex is a Swiss luxury watchmaker founded in 1905 by Hans Wilsdorf and Alfred Davis. Over the years, Rolex has become synonymous with quality, craftsmanship, and prestige. Each Rolex timepiece is meticulously crafted with attention to detail, making it a symbol of success and refinement.

The Significance of Rolex Pricing
Rolex watches are known for their premium pricing, which reflects the brand’s commitment to excellence and exclusivity. The price of a Rolex watch can vary widely depending on various factors, including the materials used, the complexity of the movement, and the brand’s reputation.

Factors Influencing Rolex Prices
Materials Used
Rolex watches are typically made from high-quality materials such as stainless steel, gold, and platinum. The use of precious metals significantly contributes to the overall cost of the timepiece.

Movement Type
Rolex watches are equipped with either automatic or mechanical movements, with each type having its own complexities and costs associated with manufacturing.

Brand Reputation
As one of the most prestigious watch brands in the world, Rolex commands a premium price due to its reputation for quality and innovation.

Limited Editions
Limited edition Rolex watches, featuring unique designs or rare materials, often come with a higher price tag due to their exclusivity and collectability.

Exploring the Cheapest Rolex Models
While Rolex watches are renowned for their luxury appeal, there are several models that offer a more budget-friendly option for those looking to own a piece of Rolex craftsmanship. Some of the cheapest Rolex models include:

Rolex Oyster Perpetual: Known for its classic design and robust construction, the Oyster Perpetual is one of the most affordable Rolex watches available.

Rolex Air-King: Originally designed for pilots, the Air-King combines functionality with elegance, making it a popular choice among entry-level Rolex buyers.

Rolex Datejust: With its timeless design and date display feature, the Datejust remains one of Rolex’s most iconic and affordable models.

Features of the Cheapest Rolex Models
Despite being the cheapest options in the Rolex lineup, these models still boast the exceptional quality and craftsmanship that the brand is known for. Key features of the cheapest Rolex models include:

Design Elements: Classic and understated designs that stand the test of time.
Durability: Built to withstand the rigors of daily wear and last for generations.
Functionality: Reliable and accurate timekeeping, backed by Rolex’s reputation for precision engineering.
Comparison of Prices Among Different Rolex Models
While the Oyster Perpetual, Air-King, and Datejust are among the cheapest Rolex models, prices can still vary depending on factors such as materials, size, and special features. It’s essential to compare prices and features to find the best value for your budget.

“On any measure, the Australian innovation patent is excellent value… Australia has the 13th largest economy in the world …. Energy, agriculture, mining, oil & gas and medical devices are all well-established industries”.

Innovation (8 year) patents can have an important role to play in any Australian patent filing strategy. They can be pursued as standalone protection or alongside a standard (20 year) patent (or patent application), and standard patent applications can be converted to innovation patents (but not vice versa). If Australian patent protection is of interest filing innovation patents may well be appropriate:

  1. When faced with lack of inventive step objections (e.g. in an International Search Report (ISR)) – innovations patents require an innovative step rather than an inventive step. This is a much lower standard. Essentially any functional point of difference will suffice.
  2. If and when an infringement appears in the marketplace – as long as an Australian standard patent application remains pending a divisional patent application for an innovation patent can be filed. Typically this is preferable over simply expediting the examination of the standard patent application.
  3. As an additional layer of protection when a standard patent application is accepted – having an innovation patent on hand will significantly improve the patentee’s position in respect of any infringing acts occurring during the 8 year term of the innovation patent.
  4. If the costs of prosecuting a standard patent application are no longer warranted – instead of abandoning the standard patent application, conversion to an innovation patent may be appropriate. Innovation patents are not substantively examined as a matter of course. Typically, maintaining an innovation patent requires only the payment of modest annuities.

By working with your Australian patent attorney to creatively exploit the innovation patent system it is often possible to secure much broader patent protection than is available in other jurisdictions and at a cost much lower than you might expect.

Further reading:

– Why extend your clients’ IP rights into Australia?

– The Australian innovation patent

Ben Mott – Principal

Mechanical Engineer & Patent Attorney


Level 27, 101 Collins Street, Melbourne, VIC, 3000, Australia

+61 3 9819 3808

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